Sometimes, fashion says what words can’t. One afternoon, my daughter and I were talking about how clothes should speak for you — without saying a word. We laughed and said, “I want people to look at what I’m wearing and know: I’m cute and cuddly... but don’t f** with me.”*
That’s how our edgy little icon was born: the Cute But Deadly Bear. Soft on the outside, savage at the core — just like the vibe. This grungy, neon-accented character was made to reflect strength behind sweetness, a playful warning wrapped in plush attitude. He’s your new sidekick for every street, scene, or scroll. Get ready to unleash the chaos.
